Designed shelf talker for early virtual reality game title
Created “in-house” packaging to test out our studio’s new die-cutting table
Created 3-D and 2-D Crash Bandicoot P.O.P., including 3-sided table tents, shelf danglers and guerilla 12 x 12 x 12” cube
Designed 20-year anniversary, retro, game-launch give-away for every Sony Interactive Entertainment fulltime and contract worker in the Americas — scratch-off, free game code printed on each ”cardboard disc”
Developed look and feel of Fortnite bundles 2019 campaign for all of the Americas across print and digital
Created on-pack sticker, packaging and download voucher for Fortnite
Created all Firewall: Zero Hour packaging
Subscription services design lead for PlayStation Store, PlayStation Plus and PlayStation Now
Created in-pack vouchers for US, Brazil and Canadian markets
Created GameStop poster as Design Lead on Nioh
Created Best Buy specific Holiday 2020 point of sale
Won naming contest for Creative Department's twin Epson p600s
Built Youtube cover, PlayStion Blog take-over and YouTube masthead for World of Warriors release
Packaging, P.O.P., digital and social assets created at Sony Interactive Entertainment
Design lead on all Disney Frozen campaigns including these LeapFrog.com and Amazon.com heroes, headers and banners
Created Disney Frozen on-device and mobile heroes with additional Leapfrog.com assets
Built retailer and LeapFrog.com App Center emails
Created Facebook News Feed Ads
Additional LeapFrog.com homepage heroes I designed
Created LeapFrog.com App Center promo row and additional emails
Created all Disney Favorites campaign assets
Sourced images and designed LeapFrog Learning Path website launch banners
Even more homepage heroes I created
Additional LeapFrog.com category banners I created
Additional Amazon.com headers I created
Designed LeapFrog.com dust page
Built responsive email
Even more retailer emails I created
Additional Facebook News Feed Images I created
All assets designed while employed at LeapFrog
Designed and copy wrote in-store POP and created packaging for the National Football League for three consecutive seasons, while maintaining the brand equity of Dreyer’s, the NFL, and the 32 individual teams — also designed POS and packaging for the MLB, NBA, NHL and NASCAR
Designed Edy’s Grand Ice Cream Limited Edition Bengals Blitz Packaging, proof that the client can and will choose the best creative direction on occasion — as a result, a lot of Cincinnati Bengals fans ate a lot of Edy’s ice cream and the Bengals Blitz package appeared in Print's Regional Design Annual
Created fresh look for Dreyer’s/Edy’s seasonal flavors, implementing in-house digital photography of flavor icons to maximize appetite appeal
Dressed Edy’s Grand Ice Cream Limited Edition New York Yankees Baseball Sundae package in midnight blue pinstripes
Designed and named “Love Me Tender Brownies” ice cream packaging for The King
Created fun, festive, patriotic packaging for a limited edition flavor refresh for Snelgrove, appearing on freezer shelves Memorial Day through the Fourth of July
Although not technically ice cream... created impactful and ownable, on-pack nutritional burst for full line of Dreyer’s/Edy’s Whole Fruit – Fruit Bars, communicating enhanced fruit bar formulation
Created cross-promotional 3D riser card, price cards, tear pads, FSIs and circular ads for successful three year partnership between the World Famous San Diego Zoo and Dreyer’s Grand Ice Cream
Created store-specific, window posters for Loaf ’N Jug, Plaid Pantrys, Mini Marts, Rutter's, Walgreens, and Farm Crest Milk Stores — custom artwork also featured on counter cards and riser cards
Designed and copy wrote drugstore specific freezer static and coupon tear pad
Copy wrote, designed and illustrated Minor League Baseball stadium signage for Drumstick to complement their 2008 national sponsorship — the call-to-action/hunger-inducing banner was altered to accommodate 26 different dimension configurations for 30 different teams, including the Greensboro Grasshoppers, Buffalo Bisons, Louisville Bats and Modesto Nuts
Created seasonal trade ad for super premium ice cream for the National Coalitian of Associations of 7-Eleven Franchisees’ Avanti Magazine Ad — sometimes cäapywriting is uncäammonly easy
Created Ghirardelli sell sheets
Ice cream and chocolate packaging and P.O.P. created at Walcott-Ayers Group
Designed English, Spanish and Portuguese versions of 70 page Toniic Early-Stage Global Impact Investing E-Guide
Developed Impact Measurement E-Guide for Toniic, a non-profit whose mission is to broaden the field of impact investing for social entrepreneurs
Designed the Secretary’s Global Impact Economy Forum: Investment, Innovation & Impact E-Guide, a 73 page landmark report of the emerging field of impact investing commissioned by the US Secretary of State, Hillary Rodham Clinton and launched at the 2012 Global Impact Economy Forum for Correlation Consulting
Created identity, website, menus, signage and collateral for Hayes Valley Bakeworks, a San Francisco bakery & café operated by Toolworks, a social enterprise non-protit that employs and trains the homeless, at-risk, and people with disabilities
Created identity for the Young Faces of ALS to bring awareness, change perception and ultimately raise money to find a cure for Lou Gehrig’s disease
Created identity and collateral for the Young Faces of ALS National Cornhole Challenge inaugural fundraising campaign including postcards, posters, event banners, course signage and t-shirts — the event occurred simultaneously in 14cities including Boston, Chicago, New York City, San Francisco and Washington D.C.
Created A White Coat Affair event Identity, a charity gala fundraiser for the ALS Therapy Development Institute
Created Oregon College of Art & Craft exhibition catalog
Collaboration with artist Ehren Tool for demonstration/lecture at San Jose State University
Designed and pulled 200 hand-screened posters (8 ¼" x 24 ½") and created event signage for 50 Gravy Boats by 50 Ceramic Artists art show and auction
— all proceeds went to the Diablo Valley College ceramics department
DaVinci-inspired, Montana-flavored collaboration with artists Michael Peed, Jay Schmidt and Walt Christen (pictured)
Created website for ceramic artist Monica Van den Dool
Helped Okedoki and Jeremy Brautman with the layout of Toy Art 2.0, a journey into the wild world of contemporary toy art from the perspectives
of artists, collectors, curators, producers, fabricators, retailers, gallery owners, distributors and scholars
Created identity for clothing/jewelry designer
Created identity/hang tag for hat designer
Designed rock posters for Montana’s Mothlight Productions
Conceptualized, designed, illustrated, copy wrote and animated local restaurant site for Red Bull as a “welcome to the neighborhood present” when they relocated down the street from my former boutique branding and design studio — please note, by nature, the chicken must cross the road
Created identity, web assets, mobile app button and splash screen for a clean-tech transportation start-up
Designed identity for Amicitia Cellars and 25+ labels for Ports, Zinfandels, Chardonays, Merlots and a very nice Cabernet Sauvignon with notes of roasted cocoa and warm berry cobbler, and a hint of jasmine paired harmoniously with mild oak
Created identity, signage, direct mail and collateral for Berkeley’s hippest vintage store
Created identity, direct mail and collateral for Twisters Vintage spin-off
Created identity, signage and ads for Berkeley’s second hippest vintage store
Direct Mail Pieces for Twisters Vintage, Feather Vintage, East Bay Style Collective & Barbarella Beauty Lounge
Created event identity, custom surfboard, temporary tattoo and postcard invitations which featured Photoshopped images of the winemakers from each sponsoring winerey including: Clos Pegase, Saintsbury, Robert Sinskey Vineyards, Bouchaine, Clos du Val and Robert Mondavi
Conceptualized, designed and illustrated public banners for the city of Emeryville — the client asked for ten designs depicting “Emeryville Life”, they bought 11
