Designed and copy wrote in-store POP and created packaging for the National Football League for three consecutive seasons, while maintaining the brand equity of Dreyer’s, the NFL, and the 32 individual teams — also designed POS and packaging for the
Designed Edy’s Grand Ice Cream Limited Edition Bengals Blitz Packaging, proof that the client can and will choose the best creative direction on occasion — as a result, a lot of Cincinnati Bengals fans ate a lot of Edy’s ice cream and the Bengals Bl
Created fresh look for Dreyer’s/Edy’s seasonal flavors, implementing in-house digital photography of flavor icons to maximize appetite appeal
Dressed Edy’s Grand Ice Cream Limited Edition New York Yankees Baseball Sundae package in midnight blue pinstripes
Designed and named “Love Me Tender Brownies” ice cream packaging for The King
Created fun, festive, patriotic packaging for a limited edition flavor refresh for Snelgrove, appearing on freezer shelves Memorial Day through the Fourth of July
Although not technically ice cream... created impactful and ownable, on-pack nutritional burst for full line of Dreyer’s/Edy’s Whole Fruit – Fruit Bars, communicating enhanced fruit bar formulation
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Created cross-promotional 3D riser card, price cards, tear pads, FSIs and circular ads for successful three year partnership between the World Famous San Diego Zoo and Dreyer’s Grand Ice Cream
Created store-specific, window posters for Loaf ’N Jug, Plaid Pantrys, Mini Marts, Rutter's, Walgreens, and Farm Crest Milk Stores — custom artwork also featured on counter cards and riser cards
Designed and copy wrote drugstore specific freezer static and coupon tear pad
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Copy wrote, designed and illustrated Minor League Baseball stadium signage for Drumstick to complement their 2008 national sponsorship — the call-to-action/hunger-inducing banner was altered to accommodate 26 different dimension configurations for 3
Created seasonal trade ad for super premium ice cream for the National Coalitian of Associations of 7-Eleven Franchisees’ Avanti Magazine Ad — sometimes cäapywriting is uncäammonly easy
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Created Ghirardelli sell sheets Ice cream and chocolate packaging and P.O.P. created at Walcott-Ayers Group
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